Case Analysis on Are They Ready to Put Avocado on Their Face

I. Point of View The point of view of Mr. Ricky Bautista, president of Vive Chem Philippines (VCP), and Mr. Willy Tan, King Matches Corporation’s product manager, were considered since they can best tackle the problem, suggest and analyze proposals, decide, implement and follow-up the resolution that was chosen. II. Market Situation Analysis 1. Opportunities - threats analysis. A. Opportunities: †¢ There a high market potential on herbal-based astringent. ââ€" ª Since all the current brands in the market were chemical-based, the concept of herbal-based astringent is an innovation. †¢ Astringent users have the tendency to switch brand. ââ€" ª Astringent users were looking for brand that will†¦show more content†¦It will cater on the two market segments – users of astringent as recommended by dermatologist or other professional’s vis-à  -vis users of over-the-counter (OTC) astringents. Since most of the women care about their looks, facial care rituals were done at least twice a day involved a variety of product categories such as soaps, astringents, facial washes, moisturizers, facial scrubs, powders, creams, and skin whiteners. Promotions greatly affected the attitude of the consumers in buying the product and experiencing the product usage just elaborates what the packaging and advertisement of the products states. Packaging and promotions was the silent salesman that speaks for the product itself but the most important consideration was the proposed effect of the product to its user. Having a proposed outcome would enable the consumers to choose the product that answers their desires. Still once the customer uses the product, this would make an impression that will determine what attitude he/she may tend to feel towards a particular brand because it was the best proof any product can offer. Needless to say, it was best to satisfy and give what your customers want and need. Satisfying the customers eliminated the idea of switching to another brand and strengthens the customer’s brand loyalty. 5. Product Positioning Figure 1. Product Positioning of Provive in the astringent industry. Provive which is a product ofShow MoreRelatedVegetable and Mountain States Potato7654 Words   |  31 Pages[6] STATISTICS FOR BUSINESS LIST OF READING MATERIALS Title 1. Job Applications 2. Managing Risk 3. Cutcraft Cutlery Corporation 4. Compensation for Faculty Members 5. Airline Satisfaction Survey 6. The Avocado 7. The Mountain States Potato Company 8. Edgartown Fisheries 9. Monitor Systems [7] JOB APPLICATIONS A business graduate very much wants to get a job in any one of the top 10 accounting firms. Applying to any of these companies requires a lot of effort and paperwork and isRead MoreEssay about Salad Dressing Case5229 Words   |  21 PagesSalad Dressing Product Launch Part 1/ SITUATION ANALYSIS 1 / SWOT Analysis The SWOT analysis reveals the current environment of the product as we see it now. The strengths and weaknesses are internal factors whereas opportunities and threats are external factors. As to now, the product is a little paper bag filled with natural dried herbs and spices. It is a ready-mix for salad dressing, with no additives. We want to launch this product on the French market. Strengths: ul li TheRead MoreLotions: Petroleum Jelly and Okra Pods3422 Words   |  14 Pagescotton wool or gauze; creams and gels usually only with one’s fingers or palms. Many lotions, especially hand creams and face cream are formulated not as a medicine delivery system, but simply to smooth and soften the skin - these are particularly popular with the aging and aged demographic groups, and in the case of face usage, can also be classified as a cosmetics in many cases, and frequently contains fragrances. Some people also use to hydrate or moisturize their skin. Body lotions and creams areRead MoreCarrefour vs Walmart6435 Words   |  26 Pagesbeen able to find a small niche market and compete successfully against Wal-Mart for home consumer sales.In 2004, Wal-Mart responded by testing its own dollar store concept, a subsection of some stores called Pennies-n-Cents. Wal-Mart also had to face fierce competition in some foreign markets. For example, in Germany it had captured just 2% of German food market following its entry into the market in 1997 and remained a secondary player behind Aldi with a 19% share.In July 2006, Wal-Mart announcedRead MoreGarnier Shampoo Project3849 Words   |  16 Pagesperception towards the brand. * We have also focused on the current leading competitors of L’Oreal-Garnier and conducted a brief study on their marketing strategies. INTRODUCTION Brand : Garnier Company : Loreal India Agency : Lowe Lintas Brand Analysis Count : 437 Garnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in 1991 and crafted a special place for itself in the Indian market.This is one global brand which has understood the dynamics of IndianRead MoreUnlocking Weight Loss Resistance At Just 30 Days11226 Words   |  45 Pagesit under generic circumstances. It is recommended you consult your physician about the results of any lab analysis or beginning any supplement regime, diet or fitness program. It is strongly encouraged to consult your licensed healthcare professional prior to beginning this 30 Day Challenge. The Motivation Behind Developing The 30 Day Challenge. Let’s face it, every day we are fed unrealistic sex propaganda that depicts what beauty is. The media is the judgeRead MoreInstructive Text Types11631 Words   |  47 PagesPerceptions in time | Expository | Phenomenon identifying linking | Analysis\synthesis of concepts | Comprehension of concepts | Argumentative | Negative quality attributing | Relations between concepts | Judging | Instructive | Action demanding | Future behaviour | Planning | 1.5 Biber’s text types Biber’s typology(1989) is based on the hypothesis that linguistic co-occurrence reflects shared function, thus reversing the order of analysis, first identifying linguistic features and then interpretingRead MoreChipotle18199 Words   |  73 Pagesdetermined to have a different type of fast-food restaurant; he was emphatic about his belief that only the highest quality ingredients were included in the burritos and tacos he served. Chipotle’s salsa ingredients are made fresh from scratch, and the avocados used in making the guacamole are hand-mashed (they never serve frozen avocadoes). The philosophy paid off when people kept coming back for his simple yet great-tasting food; the small restaurant was so popular that customers typically encounteredRead MoreMarketing Strategies Of Nestle India For Chocolate Products Essay10181 Words   |  41 PagesScenario †¢ Historical Highlights †¢ Major Products †¢ Marketing Strategies †¢ Distribution network †¢ Brand Loyalty †¢ Market Segmentation and Target Market OBJECTIVES AND RESEARCH METHODOLOGY †¢ Objectives †¢ Methodology ANALYSIS AND INTERPRETATION OF DATA †¢ SWOT Analysis FINDINGS/CONCLUSION/RECOMMENDATIONS †¢ Conclusion †¢ Recommendations BIBLIOGRAPHY APPENDIX †¢ Questionnaire INTRODUCTION FMCG companies have now realized that â€Å"India lives in its rural villages†. So much so thatRead MoreCulinary Final Study Guide6921 Words   |  28 PagesSeafood o Soy products †¢ Symptoms: Itching round face, tightening of throat, wheezing/shortness of breathe, hives and swelling. †¢ Make sure service staff does the following: o Describe dishes o Identify ingredients o Suggest simple menu items †¢ Kitchen Staff: o Make sure no cross-contamination occurs o Don’t cook different types of food in the same fryer oil o Put food on surfaces that have touched allergens o Should